Team

Different disciplines, one product team

HexFa brings together product leadership, software engineering, development, architecture, data and operations. Eleven people, working on one set of products rather than on eleven separate briefs.

Leadership
Company direction and technical direction
Engineering
Architecture, mobile, web and delivery
Data
Analysis and data driven product work

How we are organised

One team, not a row of specialists

Everybody here works across part of the product family rather than on one product in isolation. A decision taken in the mobile app is taken in front of the person who maintains the web side of it, which is why a change in one product tends to arrive in the others.

It also means the person who hears about a fault is usually the person who can fix it. That is the shortest version of support anybody can offer, and it is the main reason the team is arranged this way.

The team

Everybody, and what they do

Everybody, listed with the job each of them holds. The line under a role says what that job is and nothing more than that.

  • Cyber styled illustration of Amir Dehdarian Amir Dehdarian CTO Technical direction and product engineering leadership.
  • Cyber styled illustration of Alireza Ghahraman Alireza Ghahraman CEO Company direction, product priorities and business leadership.
  • Cyber styled illustration of Hamed Maleki Hamed Maleki Tech Lead Leads implementation work and day to day engineering coordination.
  • Cyber styled illustration of Fatemeh Alavi Fatemeh Alavi Mobile Team Lead Leads mobile product development and mobile delivery.
  • Cyber styled illustration of Sajad Maleki Sajad Maleki Senior Developer Builds and maintains product features.
  • Cyber styled illustration of Fatemeh Sadeghi Fatemeh Sadeghi Senior Developer Builds and maintains product features.
  • Cyber styled illustration of Fatemeh Seyedsafar Fatemeh Seyedsafar Senior Developer Builds and maintains product features.
  • Cyber styled illustration of Amin Javan Amin Javan Software Architect Shapes software structure and technical consistency.
  • Cyber styled illustration of Zahra Sabourian Zahra Sabourian Data Scientist Works with data analysis and data driven product work.
  • Cyber styled illustration of Zahra Hosseini Zahra Hosseini Data Specialist Works with product data and how it is prepared.
  • Cyber styled illustration of Samira Irandoost Samira Irandoost Data Assistant Supports the data work across the products.

Every picture here is an illustration drawn for this site rather than a photograph. Personal email addresses and profile links are not published, because none has been supplied and we would rather show none than show one we made up. The address in the closing section reaches the whole team.

How the team works

Three kinds of work, and the same people

  • Design We work out what the screen has to do before anything is built.
  • Build The people who designed it write it, so nothing is handed over half explained.
  • Keep it working The same people stay with a product once it is in use, and fix what use finds.

Why it is arranged this way

The person who built it answers for it

A product that is designed by one group, written by another and maintained by a third loses something at every handover. We keep the three together, so the reasoning behind a decision is still in the room when that decision turns out to be wrong.

It also means the person who hears about a fault is the person who can fix it, which is the shortest version of support anyone can offer.

Shared ground

What the whole team works across

  • Voice and video PTTHex and RoomHex, from a push to talk channel to a full shared room.
  • Operations ManageHex, from the floor plan of a venue to the orders coming off it.
  • AI under an organisation's control SayHex, where the organisation decides who may use what.
  • Phones and the web Android, iOS and the browser, tested on all three rather than on the convenient one.

Where to next